Identification of Advertisers

Generally, listeners should know who is advertising to them and advertisers should identify themselves. Exceptions may include teaser campaigns and public health, safety or welfare messages.


Immigration Advice Services

Advertisements offering immigration advice may only be accepted if the proposed advertiser is either a bona fide solicitor (regulated by a professional body) or has a certificate of registration or exemption from the Office of the Immigration Services Commissioner (OISC).


Interference Sound Effects

Sound effects of interference or someone not being able to get clear reception should be brief and must be used with extreme care. It should be clear from the context that the interference represents sound effects only and is clearly part of an advertisement scenario.


Introductory Offers by Retailers

If a new retail outlet wants to advertise an opening promotion/sale with reduced prices, confirmation is needed that the stock involved will be available immediately after the promotion/sale at a higher price for a minimum of 28 days.

Claims of 'introductory offers' or 'special offers' should not be broadcast for so long that it becomes misleading to use them - they should usually be run for a matter of weeks, not months.

Further guidance can be sought from Local Trading Standards Departments or from the Code of Practice for Traders on Price Indications, published by the DTI.